A bold beginning. A hard lesson. A renewed purpose.
A bold beginning, shaped by a hard lesson
Five years ago, Lady Wesa launched Karamel London Skincare with passion, ambition, and a clear desire to create something that could glow from the inside out.
Like many founders, the early journey revealed a hard truth: even the strongest intentions require rigorous diligence.
Rushed decisions, limited market research, and the pressure of the moment shaped the first chapter. Then the pandemic arrived, amplifying challenges and ultimately causing the business to falter.
This experience was not a failure — it became a turning point. A moment of reckoning that redefined what truly matters: products that work, principles that endure, and a brand that speaks to real lives.
Learning, evolving, and committing to care
Today, Lady Wesa steps back into the world of skincare with clarity, humility, and renewed intention. This chapter is grounded in science, empathy, and inclusivity — not urgency.
She is deeply committed to learning, refining her understanding of skincare science, and aligning every formulation with evidence-based insight. At the heart of this return is a reconnection with what first drew her to skincare: helping people feel confident in their own skin.
This is not a brand refresh.
It is a personal and professional renewal.
Lived experience at the heart of the mission
Lady Wesa — Wesa Da Cruz Lima Guimaraes Rousseau — is Angolan-Portuguese and has lived between England and the Netherlands. At 48, she openly embraces a new chapter of life, navigating perimenopause, exploring hormone therapy, and choosing to age with dignity, confidence, and style.
Her personal journey directly informs the brand’s purpose: creating skincare that honors the evolving needs of women’s skin — particularly melanin-rich skin — through every stage of life.
Identity & Life
- Angolan-Portuguese heritage
- Lived between England and the Netherlands
- Happily married, with an adult daughter
Current Chapter
- Embracing perimenopause with openness
- Exploring hormonal health with curiosity and care
- Redefining aging as empowered, intentional, and unapologetic
Inclusive, science-led skincare that evolves with you
Karamel London Skincare is reimagined around a clear promise: intelligent, evidence-based care designed for melanin-rich, evolving skin — with specific attention to the changes brought by perimenopause and menopause.
Science-led formulations
Rooted in rigorous research and clinical insight to support barrier health, even tone, hydration, and lasting radiance.
Perimenopause & menopause aware
Formulated with hormonal changes in mind, addressing dryness, texture shifts, sensitivity, and comfort.
Inclusivity at the core
Designed for a diverse range of skin tones and ages, ensuring effective results across the spectrum.
Barrier health & glow
Focused on strengthening the skin barrier while promoting luminosity, resilience, and long-term skin health.
Lady Wesa personally tests every formulation. The result is a glow she loves — and a confidence she now shares with honesty, transparency, and consistency.
GLOW WITH ME